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2025 North Central Region Conference
Wed 3/26 - Fri 3/28, 2025
Omaha Marriott Downtown at the Capitol District
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Innovating for Energy Efficiency:
A collaboration between masons & manufacturers
CEU Credit:
1 AIA LU/HSW
Program Description:
An engaging panel discussion featuring mason contractors and manufacturers as they explore the evolving landscape of masonry and construction. This seminar will uncover key insights and practical strategies to enhance collaboration, efficiency, and cost-effectiveness in building projects.
Learning Objectives:
Assess emerging innovations in masonry construction and their impact on structural integrity, energy efficiency, and long-term building performance.
Identify common project delivery challenges in masonry construction and develop strategies to improve efficiency, sequencing, and cross-trade collaboration.
Evaluate misconceptions surrounding masonry materials, wall assemblies, and construction components to improve specification accuracy and avoid design conflicts.
Explore cost-related considerations in masonry design, including material selection, detailing, and bid preparation, to balance budget constraints with performance requirements.
Education Session Moderator & Panelist
Linda holds 19-years of industry experience specializing in masonry. She is responsible for assisting the design community in creating thermally-efficient and water-resistant building envelopes for Hohmann & Barnard, a leader in the masonry industry for over 90 years with a current mission to partner with building professionals to provide innovative systems for a dynamic construction industry.
Moderator
Linda Potter, CSI, CCPR, CDT
Manager of Architectural Services
Hohmann & Barnard
Lisa, known as “The Brick Chick,” is the Omaha architectural representative for Endicott Clay Products and a passionate advocate for the masonry industry with 40 years of experience. A sought-after speaker on workplace dynamics and leadership, she is also the founder of Divas of the Dirt™, serves on multiple industry boards, and enjoys mentoring young women in male-dominated fields—often over happy hour.
Panelist
Lisa Lackovic
Architectural Representative
Endicott Clay Products
John is the General Manager of Watkins Concrete Block and Reimers Kaufman. He spends most of his time overseeing operations and strategic growth in the Omaha and Lincoln markets. John is currently serves as the Chair of Region 3 Advisory Committee for the Concrete Masonry Checkoff.
Panelist
John LaRandeau
General Manager
Watkins Concrete Block Company | Reimers Kaufman
Jeff MacTaggart is the President of Jeff MacTaggart Masonry, LLC (JM2), leading with expertise in operations, project management, and business development. He has a proven track record of overseeing large-scale projects and driving operational excellence in the Nebraska and Western Iowa regions.
Panelist
Jeff MacTaggart
President
Jeff MacTaggart Masonry, LLC (JM2)
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