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2025 North Central Region Conference
Wed 3/26 - Fri 3/28, 2025
Omaha Marriott Downtown at the Capitol District
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Building Your Personal Brand in Construction
CEU Credit:
1 AIA LU
Program Description:
In the fast-paced and competitive field of construction, professionals are increasingly recognizing the importance of establishing a strong personal brand. This program is designed to empower individuals in the construction industry with the knowledge and skills needed to build and enhance their personal brand. Participants will gain insights into the significance of personal branding, understand the key elements involved, and learn practical strategies for implementation.
Learning Objectives:
Define personal branding and its relevance in the construction industry.
Discuss how personal branding contributes to professional credibility and industry influence.
Identify and define the core elements of personal branding.
Learn the importance of networking and digital platforms and how to
leverage relationships to enhance personal brand visibility.
Education Session Speaker
Brad Schwab, CSI, CDT
Principal
Schwab Group, LLC
Brad Schwab is the Principal of Schwab Group LLC, an independent manufacturers' representative firm based in Aurora, IL. With over a decade of experience in the construction industry, Brad specializes in building envelope products, working closely with architects, contractors, and suppliers to provide innovative solutions.
Before transitioning to the construction field, Brad spent 17 years as an Advertising Executive in Chicago, where he developed and executed business-to-business marketing and advertising strategies. His unique blend of marketing expertise and technical knowledge allows him to effectively bridge the gap between product manufacturers and industry professionals.
Brad is an active leader in the Construction Specifications Institute (CSI), serving on the board of the CSI North Central Region and the CSI Chicago Chapter. He is also a former board member of the Chicago Roofing Contractors Association (CRCA), further demonstrating his commitment to industry advancement.
He holds a Bachelor’s degree in Business Administration with a concentration in Marketing from the University of Iowa. Passionate about education and collaboration, Brad is dedicated to helping industry professionals navigate the evolving landscape of building materials and construction best practices.
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